# Glossary

**SEO** - short for **S**earch **E**ngine **O**ptimization. It refers to techniques that help your website rank higher in search engine results pages. This makes your website more visible to people who are looking for solutions that your brand, product, or service can provide via search engines like Google, Yahoo!, and Bing.

**Socials** - Social Networks such as: Facebook, Instagram, Twitter, TikTok, etc.

**Two-Factor Authentication** - is the requirement of additional verification beyond a username and password. This adds a second level of security for your account. It takes two steps to log in beyond just typing in your password. It is secure and highly encouraged to enable. 

![How to access your Account page](/files/-M5lKyelhfS6UtUZTjXT)

![You may change this setting under the Account tab on top of the page](/files/-M5lIojgtUD9nrAyGZQb)

**UTM Parameters** - are simply tags that you add to a URL. When someone clicks on a URL with UTM parameters, those tags are sent back to your Google Analytics for tracking.

![An example of how UTM Parameters work](/files/-M5lHVXvAPDNn5Bp9cws)

![An example of what UTM P](/files/-M5lKANjBVwleeKzQ3Q2)


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